Frank Dusick
Mustang Builders
Eau Claire, WI
Small Custom Modular Builder
Modular Construction
A two-story, 4,000-square-foot home built with six modules and a stick-built great room.
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Frank Dusick started as a stick builder, but bad knees forced him to look for something different as a backup.
"I was getting close to turning 40, and I started realizing that I wasn't going to be able to go running up and down ladders and climbing around on roofs indefinitely," says Dusick.
When he found out that
Stratford Homes, a modular homes producer based in Wisconsin, was looking for a builder/dealer in the Eau Claire area, he called right away. He's been building Stratford modular homes ever since.
"A long time ago when you said 'modular', the first picture many people had was the old doublewides. That was a hard mindset to get around. I essentially had to sell the home twice: first to the customer, and then to the financial institution that they were going through."
"I went to see some loan officers, and gave them pretty much the same presentation I gave the customers. I even offered to take a couple of them to the plant to show them how they were built."
"Fortunately, after a few years, the word got out about the benefits of modular homes. The financial institutions now are actually more receptive to modular homes than to some stick-built homes. With a modular home, they know what they're going to get. They also prefer modular because of the shortened construction schedule. The quicker the loan originators can sell off the loans, the quicker they can get their money."
It takes 10 to 12 weeks from the day a customer comes into Dusick's office to the day he turns over the keys.
"Once a customer decides on a floor plan, I e-mail the details to Stratford," says Dusick. "In six to seven weeks, the house will be completed and shipped from the plant. During that time, I'll get the permits, build the foundation, and do the site work. Once we get the home on site, it takes about three to six weeks, depending on the size. And that's it. This is much quicker than the three to six months it took me to produce a stick-built a home."
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