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April 4, 2006

PATH Recognized as an Influential Force in Green Remodeling Issues

Prominent housing industry researchers recognized PATH as a catalyst in building industry innovation on March 29 at Harvard University when Dr. Carlos Martin, a director of the PATH Program, moderated a panel discussion exploring consumer attitudes towards "green" remodeling. Hosted by the Remodeling Futures Committee of Harvard University's Joint Center for Housing Studies , the panel explored consumer motivations for purchasing green building products over traditional ones and who influences their decisions to do so. The panel included representatives from Better Homes and Gardens, The Home Depot, and Seville Consulting Inc.

The panel discussed which consumers are purchasing green building products and why. According to the panel, the recent increase in energy costs is driving consumers to consider green building methods and products. Some 90% of consumers surveyed in a study put together for the panel indicated that they would be willing to pay $4,000 or $5,000 for an energy-efficient, environmentally-friendly home. It also found that there are many programs across the country driving the adoption of green remodeling and building practices including the LEED for Homes Pilot Program, professional programs, Federal and local government programs and incentives offered by utilities, retailers and vendors. The ENERGY STAR label was identified as the most frequently used method for identifying green products for the home.

The Remodeling Futures Steering Committee is composed of industry representatives from major manufacturers, trade associations and other affiliated groups with a vested interest in residential remodeling practices and products. The Joint Center for Housing Studies is a collaboration between Harvard's Design School and the Kennedy Center of Government. It serves as a convener for informed discussion on a broad range of issues in the housing sector of the nation's economy. In analyzing the dynamic relationships between housing markets and economic, demographic, and social trends, providing leaders in government, business, and the non-profit sector with the knowledge needed to develop effective policies and strategies.

For more information:
Kate Fried
(301) 588. 9387

Content updated on 2/23/2007

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