PATH - A Public Private Partnership for Advancing Housing Technology

[IMAGE: longplanssmall]PATH Manufacturer Toolkit

Sure you want to increase your profitability, reach out to new customers, and educate builders and consumers of the benefits of your technologies. The question is how. Lucky for you, you've got the Toolkit.

Marketing Support

Market Research Resources For Manufacturers
Knowledge is power. And increased sales. Find out all you need to know about the current housing market with PATH's market research resources for manufacturers.

Winning Websites
Your website is the face of your company. Make sure it's doing all it can to promote you in the best light.

Creative Marketing at Work
See how several innovators took advantage of their PATH Partnership by participating in a cutting-edge model home.

What's that Buzzing Sound?
A successful public relations campaign can do wonders for your bottom line. But if launching a PR campaign sounds daunting, remember: your partner is here to help.

[IMAGE: PATH Technology Inventory]Put Yourself on the Map
Potential buyers may not know where to find your product. Send PATH a list of your distributors and we will happily add it to your Technology Inventory listing.

Take Your Advertising to the Next Level

Make your ad dollars work harder for you. Sign on now for PATH's new "Buy innovation" ad campaign.

Highlight Your New Product
As a PATH Manufacturer Partner, you already have at least one product on PATH's Technology Inventory. How about another? PATH seeks new technologies that are safe, more affordable, durable, energy efficient, and disaster resistant. Get your product on the Inventory and in front of your customers.

Use the PATH Partner logo

Manufacturer Partners may use the PATH Partner logo on materials that promote a product on the Technology Inventory or that advance innovation in the homebuilding industry. Here are the logo usage guidelines (.pdf, 9 KB). [IMAGE: PATH_Partner_logosm.jpg]

Download the logo:
GIF format (5 KB); EPS format (304 KB);

PDF format (300 KB); TIF format (961 KB)

What's Next?

Your Partner Toolkit will continue to grow, so check back for new offerings.

Coming up:

• Commercialization tools and assistance. PATH is developing materials for small manufacturers that describe markets, regulations, and political processes in homebuilding. The first of these materials will be available later in the year.
  
  
• Technology transfer: PATH is examining its Tech Scans to identify technology developments in other industries, from other nations, from federal laboratories, and from other sectors to find matchmaking opportunities for manufacturers.
  
  
  

Talk to Us [IMAGE: People talking]

Looking for something you didn't find? Let us know how we can help you. Send us your feedback, requests for additional materials, and any ideas you have for expanding the PATH Manufacturer Toolkit.

Looking for Something Else?

Check out the PATH Manufacturer Toolkit Archives for past articles that you may have missed.

Content updated on 10/4/2007

 |  |  |  |  |  

Builders Remodelers Manufacturers Design Professionals Affordable Housing Providers Realtors, Appraisers Insurance Industry Financial Services Researchers HOMEOWNERS

Home |  Search PATHnet |  Contact Us |  Privacy Policy

Graphical Version