Residential Market Research for Innovation

PATH - A Public Private Partnership for Advancing Housing Technology

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What's holding us back?

On February 15, 2006, more than 50 representatives from private industry, government and academia attended the Symposium on Market Data for Housing Innovation. The purpose of the symposium was to vigorously examine the market data gaps related to housing innovation.

[IMAGE: Market Research chart covering Builder's Top Challenges to Innovation.]

Key Findings

Market research in five critical areas would greatly facilitate the adoption
of housing technology and innovation.

Value and valuation of housing technology and innovation
Performance measures
Role and interests of other players and intermediaries
Information and knowledge transfer
Market data collection methods

Key Recommendations

Symposium participants identified seven market research strategies that could be employed to gain understanding in these critical areas.

Conduct research studies to acquire industry performance and market segment data
Create product and process performance measures
Research the effects of new technologies on asset performance
Conduct market research studies to understand how intermediaries drive innovation
Conduct market research on consumers' characteristics, decision making process, and motives for adopting new technologies
Conduct studies on the acquisition and knowledge transfer of innovation information
Develop business process best practices for manufacturers

Incentives for manufacturers, builders and homeowners are also needed to help them bear the risk and cost of investing in this type of research.

Content updated on 1/30/2007

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